Allen Holub

“That was the best instruction on software development I've ever had.”

“It's tough to figure out who to believe by reading. Having you take us through your instruction made you our reference source.”

We provide consulting services, ranging from organizational assessment, to executive coaching, to transformation consulting, to hands-on work with the teams. We also provide a full range of training services.

Allen Holub

Consultant, teacher, speaker, author

Organizational transformation & improvement
Software architecture

I help you get better at making software,
and help you make better software.

My mission is to make you awesome.



O'Reilly Software Architect (London, October 29–31, 2018, Incremental Architecture)
SDD Deep Dive 2018 (London, Nov 13–15 2018, Microservices)

User Groups

Nothing scheduled right now. If you'd like me to speak to your group, get in touch.



Allen Holub (, @allenholub, is an internationally recognized software architect and Agile-transformation consultant. He speaks internationally about these topics and agile-friendly implementation technology (like microservices) and architecture. He provides in-house training and consulting in those areas. He excels at building highly functional Lean/Agile organizations and designing and building robust, highly scalable software suitable for agile environments. He's worn every hat from CTO to grunt programmer, and is an expert-level programmer in many languages and platforms.

Allen is widely published. His works include 10 books, hundreds of articles in publications ranging from Dr. Dobb’s Journal to IBM DeveloperWorks), and video classes for (Agility with Allen) and Pluralsight (Swift in Depth, Picturing Architecture, Object-Oriented Design) and O’Reilly (Design Patterns in the Real World).

Contact Allen

+1 (510) 859-3620